People, like brands, can be redefined and re-launched.
Choose the right story from your personal history, but a different one to the
one you currently tell (to others and yourself).
Your brand positioning, what you stand for, who your brand
is, is almost entirely arbitrary and created. In the result of a variety of choices you've made about yourself, and a result of a series of determinant factors in your past that are beyond your control.
I watched the remake of Total Recall the other day. The
general story line is that a bad guy has given the good guy a new set of
memories so he doesn’t got back to being the legend he once was, and thus threatening the bad guy again, because he
can’t remember that he ever was that person in the first place.
In it, Howser, the good guy played by Colin Farrell, says an
amazing line to the bad guy as he rebels against him again despite his memory problems:
“Maybe I don’t remember who I was, but I know who
I am”.
THE LESSON:
You just need to decide in the moment what you stand-for, who you are,
what’s important. Your past, your memories are not important. They don’t need
to define you. We can reprogramme ourselves like Total Recall. Your self is
entirely constructed. All experience is an illusion. For people and for brands.
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